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Kimberly and Willow Star in new campaign for Fisher Price

Kimberly Wyatt supports Fisher-Price® #BeatBoBoogie Campaign
Can you do the BeatBoBoogie?

Fisher-Price® has teamed up with professional dancer and celebrity mum Kimberly Wyatt to celebrate music & dance and encourage active play in its latest campaign.

Celebrating the launch of exciting new products in the popular Bright Beats™ line, the Bright Beats™ Learnin’ Lights Dance Mat, BeatBelle™ and BeatBowWow™, the brand will be calling parents to showcase their little ones best dance moves with their very own #BeatBoBoogie!

The new initiative aims to encourage parents and their little movers to get involved in active playtime to help children develop important social and physical skills while having fun. Kimberly and her 18 month old daughter Willow will be championing the #BeatBoBoogie campaign showing off their dance moves and encouraging parents to share their photos, videos and comments on the Fisher-Price Facebook page. Fantastic Fisher-Price prizes will be up for grabs for the best #BeatBoBoogies.

Kimberly will lead the conversation and create excitement through media and extensive social activity driving awareness of the campaign and new product launches. The campaign will also be amplified through a partnership with parenting website Netmums.com including a Facebook Live Chat with Kimberly and social media activity driving awareness through engaging content.

Parents and their little groovers can join in the #BeatBoBoogie campaign through the Fisher-Price® Facebook page